Ten years ago, history was being made on a variety of fronts.
Facebook was launched and Google made its first public stock option. Gasoline was a paltry $2.10 per gallon. The Boston Red Sox ended “The Curse of the Bambino,” winning their first World Series since 1918.
That same year, 2004, Cherokee Workwear was born, and the high-quality, comfortable and durable medical uniforms became the go-to scrub brand for busy healthcare professionals around the world. We’ve had a lot of fun over the course of the year looking back at where we started. As Mike Singer, CEO of Strategic Partners, Inc., Cherokee’s parent company, said, “When we first envisioned the Workwear line, we were determined to create the perfect scrub with the comfort, fabric, styles and fit that healthcare professionals desired and with the value that they deserved. If the feedback we’ve received is any indicator, I believe we succeeded.”
In the last few months, we’ve focused on the evolution of Workwear and touched on the development of some of the brand’s winning styles, including the debut of Cherokee Workwear Originals in 2004, the launch of Workwear Men’s Classic in 2007 and last year’s unveiling of Workwear Premium Core Stretch for Juniors.
But what has made our 10-year celebration truly special has been hearing from healthcare professionals like you. We are so grateful for the work that you do every day and your commitment to helping others. Your outpouring of support and enthusiasm for Workwear has made this milestone incredibly memorable and meaningful.
Please continue to check CherokeeUniforms.com for new products and follow us on Facebook for updates, inspiration, events and contests. Thank you for your continued loyalty to Cherokee Workwear. You’ve made our celebration a perfect 10.