Cherokee Workwear

Celebrating 10 Years of Workwear 

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Ten years ago, history was being made on a variety of fronts.

Facebook was launched and Google made its first public stock option. Gasoline was a paltry $2.10 per gallon. The Boston Red Sox ended “The Curse of the Bambino,” winning their first World Series since 1918.

That same year, 2004, Cherokee Workwear was born, and the high-quality, comfortable and durable medical uniforms became the go-to scrub brand for busy healthcare professionals around the world. We’ve had a lot of fun over the course of the year looking back at where we started. As Mike Singer, CEO of Strategic Partners, Inc., Cherokee’s parent company, said, “When we first envisioned the Workwear line, we were determined to create the perfect scrub with the comfort, fabric, styles and fit that healthcare professionals desired and with the value that they deserved. If the feedback we’ve received is any indicator, I believe we succeeded.”

In the last few months, we’ve focused on the evolution of Workwear and touched on the development of some of the brand’s winning styles, including the debut of Cherokee Workwear Originals in 2004, the launch of Workwear Men’s Classic in 2007 and last year’s unveiling of Workwear Premium Core Stretch for Juniors.

But what has made our 10-year celebration truly special has been hearing from healthcare professionals like you. We are so grateful for the work that you do every day and your commitment to helping others. Your outpouring of support and enthusiasm for Workwear has made this milestone incredibly memorable and meaningful.

Please continue to check for new products and follow us on Facebook for updates, inspiration, events and contests. Thank you for your continued loyalty to Cherokee Workwear. You’ve made our celebration a perfect 10. cherokee_decade_thumb

Heroes Among Us: Emily Lloyd, RN, BSN 

Emily ImageHi friends! We are delighted to continue our Cherokee Heroes series and introduce you to this month’s Cherokee Hero, Emily Lloyd. Emily has been a NICU nurse for over four years, and she works with newborns and infants who are in need of critical care. She describes herself as “rambunctious” and full of energy, which are perfect matches for the fast-paced nature of the NICU. She’s also very detail-orientated, as the NICU itself is an environment where the smallest details and changes can make all of the difference.

Since she was young, Emily knew that she wanted to go into pediatrics, and nursing was really her calling as she enjoys being able to spend full shifts with her patients as opposed to coming and going through the unit. She not only loves helping and treating her little patients, but finds getting to know their families and providing support for them every step of the way incredibly rewarding. While working in the NICU has its challenges, especially in terms of separating work-life from home-life, Emily tells us that even though there may be bad days, it’s comforting to know that there are always good days too.

Here are some fun facts about Emily:

  • While a stethoscope is one of her on-the-job must-haves, Emily feels that her “eyes” are her biggest assets, as they allow her to see and catch the slightest changes that can take place in the NICU.
  • Her advice for young nurses is to remember why they went into nursing even if they have a rough day. As Emily says, “Stick with it!”
  • She loves the outdoors, and you can often find her hiking and bike riding. Anything outside is “awesome.”
  • She says that you know you’re a nurse when the conversation in the break room is about “bodily fluids” or “wounds,” and no one seems to mind!

Emily is inspired by her coworkers, especially those with many years of experience. There are NICU nurses who have been working in the unit for 30 years or more, and their passion for their job, their patients and their patients’ families reminds Emily every day that she picked the right profession. And we couldn’t agree more!

For more about Emily, check out her inspiring video.

Love her look? Emily is wearing a Cherokee Workwear Originals Maternity V-Neck Knit Panel Top in Navy and a Cherokee Workwear Maternity Knit Waist Pull-On Pant in Navy. We are excited to announce that Emily welcomed her new baby late last year!

Heroes Among Us: Jennifer Steib, RN, BSN 

Jennifer Steib

June is all about Jennifer! We are delighted to introduce you to this month’s Cherokee Hero, Jennifer Steib, RN, BSN, as we continue our Cherokee Heroes series. Jennifer has been a pediatric nurse for five years, and she works in the PICU at Children’s Hospital Los Angeles. In the PICU, she takes care of children who are the sickest of the sick, suffering from a broad range of serious health issues. For very personal reasons, Jennifer always knew from a young age that she wanted to work in pediatrics. Her brother was in and out of hospital during the first five years of his life, and the nurses went above and beyond to help her brother, as well as her and her sister, feel more comfortable and have a sense of normalcy during those difficult years. These nurses truly inspired her to pursue a career in nursing, and the positive and profound impact that they made on her is echoed every day in the way that Jennifer connects with her patients and their families.

Here are some fun facts about Jennifer:

  • Her hero is her mom, who, while dealing with chronic illness on a daily basis, raised three children who all graduated from college and have thriving careers.
  • She describes her job as rewarding and has learned to find what the child or their family is interested in so she can connect with them on a deeper level while caring for them.
  • In her spare time, you can find her running after her two children and volunteering at church in a group for moms.
  • The love she has for her family, including her extended family, is what keeps her going every single day.

For more about Jennifer, please check out her video. As Jennifer tells us, being a nurse has been “awesome every step of the way.” And we think Jennifer is truly “awesome,” too.

Love her look? Jennifer is wearing a Cherokee Workwear Originals V-Neck Embroidered Top in Royal and a Cherokee Workwear Originals Low-Rise Drawstring Cargo Pant in White.

Workwear Winners 

There’s energy and excitement in the air when a New Year begins, but it’s always fun to look back at where you came from. This is especially true for Cherokee Workwear, as we highlight some of the looks that brought us to where we are today. It’s “Throwback Thursday,” folks, with a special 10-year anniversary Workwear flair.

In 2004, we unveiled Cherokee Workwear Originals. The first in authenticity and dependability, this instant classic debuted to rave reviews. The v-neck top with a patch pocket and drawstring pants with side-slash pockets made it instantly clear that a style star was born.

In 2007, we introduced the Cherokee Workwear Men’s Classic. Reminiscent of a designer collared shirt, this look with a notched collar, side pocket, elbow-length sleeves and a zip-up front was the answer to scrub fashion that men had been searching for.

s14cherokeeanniversary5-3In 2013, Cherokee Workwear Premium Core Stretch Juniors hit the ground running with a soft and stretchy feel. Women applauded a top that flares ever so slightly above the hips and a fit that cinches the waist. This style was an instant knockout and helped professionals feel like knockouts as well.

What have been your favorite Cherokee Workwear looks over the past 10 years? Post your very own Cherokee Workwear pictures and take part in this super style evolution.

“Throwback Thursday” never looked so good!

Style Standouts 

In case you haven’t heard, Cherokee Workwear is celebrating its 10-year anniversary. So what is it that makes the brand so special? It’s knowing that Workwear is the uniform you can count on, just like your favorite pair of jeans. And now, Cherokee Workwear is made with three different fabrics, offering strength, stretch and soft drape in Cherokee Originals, Cherokee Premium Core Stretch and Cherokee Premium Rayon Stretch. What’s your go-to Cherokee Workwear style?cherokee_fabrics_thumb

Cherokee Workwear Originals

These scrubs get softer with every wash and are durable, dependable and hassle-free. They’re made of 65% poly and 35% cotton with soil release that lifts even the most difficult stains. These scrubs are no-muss, no-fuss and help you handle your toughest workdays. Some of our favorite Cherokee Workwear Originals include the Round Neck Top and the Snap Front V-Neck Top with the Pull-On Cargo Pant (our top-selling Workwear Pant!).

Cherokee Workwear Premium Core Stretch

These scrubs are made of high-tech, sports-inspired fabric that stretches two ways for outstanding comfort during the longest shift. They’re composed of 55% cotton, 42% poly and 3% spandex which makes them both easy-to-care for and easy-to-wear. Some of our favorite Cherokee Premium Core Stretch looks are the Zip Front Warm-Up Jacket with the Mid-Rise Drawstring Cargo Pant and the V-Neck Top with Mid-Rise Pull-On Pant Cargo Pant.

Cherokee Workwear Premium Rayon Stretch

These scrubs are ultra-soft, with a two-way stretch that is flattering to wear and luxurious to the touch. Composed of 51% poly, 46% rayon and 3% spandex, this fabric drapes beautifully for a ready-to-wear look that is ready-to-work. One of our favorite Cherokee Premium Rayon Stretch looks is the Mock Wrap Top with the Flare Leg Pant.

Be sure to let us know how you rock your Workwear in the New Year.


History of Workwear 


In 2004, Cherokee Uniforms recognized a need for classic, dependable, durable scrubs in a wide variety of sizes and colors to meet the needs of every healthcare professional. With that, Cherokee Workwear was born.

“When we first envisioned the Workwear line, we were determined to create the perfect scrub with the fabric, styles and fit that healthcare professionals desired and with the value that they deserved,” said Michael Singer, CEO of Strategic Partners, Inc., Cherokee’s parent company.

Ten years later, Workwear is now the number one selling scrub in the world, with a loyal following that considers Workwear their go-to scrubs brand.

Cherokee Originals in 2004 were made with the same poly/cotton fabric used today that gets softer with every wash. Manufactured in 16 colors, the collection originally offered Women’s and Unisex styles, ranging from Petite to Tall and XS to 5XL. Today, Workwear Originals come in 36 colors, Women’s, Men’s and Unisex styles and offer a size range from XXS to 5XL in Petite, Regular and Tall lengths.

“Cherokee Workwear was designed to meet the busy lifestyle demands of healthcare professionals,” said Susan Nunez, executive vice president, Merchandising, and creator of the collection. “Our goal was to have the best fabric—one that is extremely durable, non-fading and easy care–as well as the best construction. We are extremely proud of the collection and its impact on professional medical apparel.”

Cherokee Workwear hasn’t rested on its laurels during the last decade, however. “We continuously improve the collection each season,” said Nunez, “offering new colors, styles, and now premium fabrics to evolve the brand.”


A Decade of Workwear Comfort 


Cherokee Workwear is proudly celebrating 10 years of delivering reliable, durable, comfortable scrubs to countless healthcare heroes around the world. From day one, our goal has been to design professional uniforms that are as original and versatile as the people who wear them.

To demonstrate that unique versatility, 10 nurses form Children’s Hospital Los Angeles volunteered to model Cherokee Workwear for our spring 2014 catalog. At the same time, they shared their insights, inspiration and stories—unique to them, but universal to nurses and medical professionals everywhere—filled with humor, wisdom, advice and heartfelt emotion.

Their dedication, grace and compassion—the qualities you see in your workplace every day—shine through in the videos and photos you will see on this page throughout the year.

Join us as we celebrate you, and all healthcare workers who contribute so much to our communities.

One Brand, Three Fabrics, Perfect Solution 


Cherokee Workwear continues to expand its product offerings, now providing three fabric options for America’s favorite scrubs.

Cherokee Originals are a poly/cotton blend that  get softer with every wash. Durable, dependable and hassle-free, this is the uniform that healthcare workers have turned to for their professional wear since it was first designed in 2004.

Cherokee Premium Core Stretch is made of cotton/poly with a touch of spandex, resulting in high-tech stretch twill scrubs that offer extraordinary comfort.

For those looking for a fabric that not only has stretch, but a soft drape, Premium Rayon Stretch offers ultra-soft, two-way stretch for a polished appearance.

It all adds up to a perfect trifecta of fabric choices and a uniform solution for every worker.

The Making of a Catalog: Real Nurses Don’t Blink 

Ten RNs from Children’s Hospital Los Angeles arrived at our Hollywood photo shoot bright and early. After hairstyling and make-up, each nurse was outfitted in Cherokee Workwear scrubs and Cherokee footwear and then faced the lights and cameras with the confidence and style of professional models.

Thanks to Los Angeles photographer Tracy Kumono for capturing the spirit of the day in her behind-the-scenes photos.