Welcome to the Cherokee Blog! This is where we’ll be chatting about all things Cherokee, and we’re delighted to start off the New Year by announcing the 10-year anniversary of Cherokee Workwear. You have made Cherokee Workwear Originals and Cherokee Workwear Premium favorites of yours (and ours) over the past 10 years, and we couldn’t be more grateful for your continued support. We have dedicated ourselves to providing you with the utmost comfort and care, much in the same way that you have dedicated yourself to providing the highest levels of comfort and care for your patients. Thanks for all that you do, times 10! As Mike Singer, CEO, states, “It’s an honor to serve healthcare professionals who work day in, day out to make a difference in patients’ lives.”
So what’s the story behind the scrubs? Susan Nunez, EVP of Merchandising, tells us that the objective of Workwear was to combine the best fabric and the best construction. Described as a “workhorse,” Cherokee Workwear was designed to be extremely durable and carefree, non-fading and wrinkle-free, and available in myriad sizes, colors and styles for a vast range of wearable options. It’s clearer than ever that the work put into creating Cherokee Workwear just plain works.
The best part of reaching this 10-year milestone is that there is much more excitement to come. Be sure to check back soon for the first installment of our new series, Cherokee Heroes. We have the privilege of introducing you to 10 amazing nurses from Children’s Hospital Los Angeles (CHLA) who show us every day what it truly means to give, and whose work ethic embodies Cherokee Workwear at its core: strength, authenticity and dependability. We look forward to sharing their remarkable stories.
And in honor of our 10-year anniversary, here’s a sneak peek at 10 Cherokee Workwear looks for the New Year. Can you say, perfect 10?